Emma Okonji
As emerging technologies like Artificial Intelligence (AI) continue to reshape the digital landscape around the globe, TECNO, a prominent global technology firm, is pioneering innovations in AI to enhance consumer electronics in Nigeria.
During a recent launch event in Lagos, TECNO unveiled its first intelligent ecosystem driven by AI, specifically aimed at delivering more creative, connected, and personalized experiences for African consumers, including those in Nigeria. This new AI-powered ecosystem includes a range of flagship products such as smartphones, laptops, PCs, tablets, headphones, and gaming devices, all designed to transform both personal and professional experiences.
Mr. Chidi Okonkwo, the Managing Director of Transsion Holdings, TECNO’s parent company, underscored their commitment to crafting exceptional products that significantly improve people’s lives. “Our core philosophy has always been about enhancing lives through innovation,” he remarked. “With AI on the rise, we are positioned to lead in this domain.”
Looking toward the future, Okonkwo highlighted that 2024 marks TECNO’s 16th anniversary in Africa, signifying their unwavering dedication to infusing customer insights into product development. “We are keen to gather feedback from our customers regarding our latest AI-driven devices and services,” he noted. “We are determined to become the brand that consumers trust for authentic innovation.”
The essence of this intelligent ecosystem is its emphasis on offering more connected and personalized experiences for African consumers, transcending smartphones to encompass a broad spectrum of consumer electronics.
Among the standout products is the flagship smartphone PHANTOM V Fold2 5G, which enhances both work and leisure with its foldable design and state-of-the-art AI features. The CAMON 30S and SPARK 30 smartphones are equipped with AI-enhanced photography capabilities and fashionable designs tailored to a diverse audience.
For professionals, the MEGABOOK T16 Series laptops are characterized by top-notch performance and integrated AI tools aimed at elevating productivity. The ecosystem also includes the Pocket Go handheld gaming device, the innovative Dynamic 1 Robotic Dog, the MEGA MINI Gaming G1 water-cooled mini PC, the MEGAPAD 10 tablet, and Sonic 2 noise-canceling earbuds, as detailed by Okonkwo.
“Our strategy revolves around ‘Practical AI’,” he elaborated. “We aim to provide features that seamlessly fit into everyday life, genuinely assisting consumers, enhancing their quality of life, and simplifying daily tasks. This launch signifies not merely a new product line, but a commitment to innovation and progress—bringing the future closer and narrowing the digital divide.”
TECNO’s new product lineup harnesses AI to enhance productivity and creativity. The Ella AI Assistant, powered by Google Gemini, offers text generation and creative tools. TECNO devices are equipped with advanced connectivity features that facilitate smooth communication and interaction. In a continent where over a billion individuals speak more than a thousand languages, the Ella AI Assistant also provides real-time call translation, effectively dismantling language barriers.
Setting new standards for mobile photography, the PHANTOM V Fold2 5G boasts a five-lens camera system that excels in low-light conditions and offers professional portrait capabilities, including Universal Tone for authentic skin tones. Meanwhile, the CAMON 30S comes equipped with a 50 MP Sony IMX890 OIS main camera that leverages AI to enhance landscape, night, and portrait photography, ensuring that each shot is nothing short of exceptional.
The PHANTOM V Fold2 5G features a 120Hz display, a 5750mAh battery, and 70W Ultra Charge technology for all-day usage. The MEGABOOK T16 Series laptops, on the other hand, come with Intel Core Ultra processors, advanced cooling systems, and impressive battery life, guaranteeing peak performance in any setting.
