On October 24, the 2024 Cross-Strait Broadcasting and Television Industry Exchange Forum took place in Beijing, bringing together nearly 90 professionals from both sides to share experiences and discuss pathways for integrated development in the broadcasting and television sectors.
Cui Binzhen, Deputy Director of the World Broadcasting and Television Communication Center, outlined recent efforts to enhance cross-strait exchanges through television programs, audiovisual productions, and book publishing. He emphasized the importance of further deepening industry collaboration by jointly creating more audiovisual content that focuses on strengthening familial ties across the strait. He believes that leveraging the unique appeal of visual storytelling can effectively convey the shared narratives of both regions. Additionally, he suggested advancing the construction of television programs and new media platforms, aiming to establish a regular broadcast mechanism for cross-strait audiovisual content. Furthermore, he advocated for ongoing seminars, talent development initiatives, and mutual visits, particularly encouraging the collaboration between young professionals in the industry, inspiring the “Z Generation” to make their mark.
Taking a specific example, Wang Ziwei, General Manager of Taiwan’s Jiapu International Media Co., proposed a drama centered around coffee entrepreneurship. He highlighted three key aspects: genuine emotional expression, the incorporation of cultural details, and innovative artistic representation. Through such films and shows, he aims to capture emotional and cultural nuances, offering quality content to audiences on both sides of the strait.
Wang noted that audiences in both Taiwan and mainland China increasingly crave emotional resonance in audiovisual works. He explained that narratives like coffee entrepreneurship not only reflect individual struggles but also explore deeper themes related to life, dreams, and identity. This allows cross-strait viewers to find common emotional connections, facilitating profound cultural exchanges.
Zhu Xinmei, Director of the International Communication Research Institute at the Development Research Center of the National Radio and Television Administration, pointed out that the success of programs like “The Rhapsody of the Goddess” and the worldwide popularity of the game “Black Myth: Wukong” demonstrate the powerful international communicative ability of Chinese culture. Both regions have a shared interest in expanding into global markets, and she urged the need for cultural confidence to collaboratively develop top-tier global products. Citing successful examples like the VR interactive entertainment project “The Rise of Luoyang,” she recommended strengthening technological cooperation between industries on both sides to drive innovative development in the audiovisual sector.
In July, the first Cross-Strait Youth Short Video and Micro-Drama Exchange Program, hosted by Communication University of China, brought together ten shooting teams consisting of students and faculty from both sides who collaboratively produced a variety of micro-dramas, short videos, and AI-generated content. Zhong Dandan, Director of the Hong Kong, Macao, and Taiwan Office at the university, remarked that youth exchanges have become a vital driver of integrated development across the strait. She noted that short videos represent a new form of expression favored by young people on both sides and expressed hopes for continued collaboration in future projects to enhance professional skills while deepening mutual understanding among students.
