On October 9, 2023, the 2024 Chongqing Autumn Real Estate and Home Exhibition, commonly known as the “2024 Chongqing Fall Fair,” opened its doors to the public. With the theme “Enhancing Lives, Promoting Transactions, and Buying Quality Homes,” the event attracted over 60 companies and highlighted more than 200 projects, drawing a large crowd of local residents keen to explore their options.
We spoke with a representative from the Chongqing Municipal Housing and Urban-Rural Development Committee, who noted that in response to key directives from the central government regarding the real estate sector, Chongqing has rapidly adapted its policies to align with the changing market dynamics. These adjustments are intended to cultivate a healthy and stable real estate market while also encouraging a revival in property sales.
Among the key policy changes are modifications to regulations governing the resale of newly purchased homes. The previous requirement mandating that properties be owned for two years before resale has been eliminated, and restrictions on resales for both new and second-hand homes have been lifted. These changes aim to accommodate the diverse housing needs of residents, making homeownership more accessible and easing the financial burden on buyers.
As we enter the traditional peak sales season—often dubbed “Golden September and Silver October”—it’s a prime time for buyers to consider investing in new properties. The exhibition featured prominent developers such as Vanke, Longfor, Poly, Huayu, China Overseas, and China Railway Construction. Many of the showcased developments align with contemporary standards, highlighting prefabricated buildings, smart community features, eco-friendly designs, and “sponge city” concepts, all of which reflect a strong commitment to quality living environments.
To enhance the purchasing experience, the 2024 Chongqing Fall Fair has introduced an online platform complete with video showcases and live streaming options. Potential buyers can filter their property searches based on specific criteria like property type, location, size, price, and special features. The platform also allows them to engage in virtual tours and interact directly with real estate advisors during live sessions.
During the event, the Chongqing Municipal Housing and Urban-Rural Development Committee plans to team up with the Chongqing Municipal Commerce Committee and various financial institutions to launch a consumer-friendly initiative called “Finance + Home Renovation.” This program offers financial assistance for those looking to renovate older homes or carry out partial upgrades. It features subsidized loans at an annual interest rate of 2% for up to 12 months, with subsidies of up to 4,000 yuan available to eligible participants.
